O que, ou mais precisamente, quem são os tão mencionados Stakeholders? E porque eles são importantes nos projetos de UX? — O que exatamente o termo significa? Na tradução literal do inglês, Stakeholder significa SeguraBife, de Steak = Bife (trocadilho com o verbo To Stake = Verbo que pode significar várias ações de acordo com o contexto, dentre elas: apostar e determinar) e To Hold = Deter, Segurar, Titular, piadinha muito comum em turmas de faculdade de…

What, or more precisely, who are the often-mentioned Stakeholders? And why are they important in UX projects? If you work in business, design, or marketing, you’ve probably heard this term: Stakeholders. What exactly does the term mean? In fact, Stakeholder is a term coined by the American philosopher Robert Edward Freeman in the 1980s. Freeman created…

Prototyping is a pivotal activity that structures innovation, collaboration, and creativity in design. It is an important stage of the design process that provides valuable feedback to build desirable design interfaces. A prototype is an early-stage, low-cost form of a product that allows people to have a better vision of…

This article will introduce you to UX chunking, a strategy used in user experience design. You’ll learn when and how you can use this method on your website, along with best practices for creating content chunks that users will find easy to navigate. Information chunking Chunking is the process of dividing information…

Onboarding is a process that helps new users learn about your software or service. It’s usually done during the first few interactions with the product. It helps new users become familiar with the product’s features and functionality. That’s why we can affirm it’s not just about getting people to sign…

Requisitos de certificação, onde encontrar cursos e lista de links com recursos e novidades. — Embora não haja requisitos de licenciamento ou certificação estabelecidos para a profissão, uma certificação pode fornecer a estrutura para construir uma base sólida de habilidades e experiência. Podemos encontrar muitas ofertas de cursos nos quais gurus e unicórnios do UX tentam vender fórmulas mágicas com nomes glamourosos em inglês (na…

When it comes to user experience, navigation is one of the fundamentals that have a direct connection with usability. Without a good navigation system in place, users will struggle whenever they interact with your website. That’s why all websites should be designed in a way that allows users to both…

7 UX Books For Anyone Who Wants To Improve Their Skills It’s no secret that user experience design is a growing field. More and more teams are turning to UX designers to make their products easier to use and more functional. …

Hello everyone! Today I’l share an article about an old friend of mine, (for those unaware, I have a strong work background in Marketing) the Business Model Canvas. Imagine you are into UX and the time has come when the job asks for a little more knowledge of the business…