Design thinking is an approach to solving problems in an innovative way. It is usually associated with the development of products and services, but the concept is much broader. The double diamond is in practice a design thinking method. To be a process with the aim of providing a possible…

Hierarquia e navegação são dois componentes essenciais de qualquer produto digital. O primeiro componente define a estrutura do conteúdo, enquanto o segundo envolve as formas como os usuários se movem por ele. Há muitas coisas que devem ser levadas em consideração ao construir a Arquitetura da Informação, ou AI, para…

Hierarchy and navigation are two essential components of any digital product. The first component defines the structure of content, while the second involves the ways users move through it. There are lots of things which should be taken into account when building the Information Architecture, or IA, for a digital…

Summary of the pros and cons of the course, plus some tips and advices for curious newcomers. I got my Google’s UX Design Course Certificate a while ago, and I have to say, I already miss this guy, Michael. …

UX and UI are terms that still cause a lot of confusion for newcomers. While articles about user experience (UX) and user interface (UI) are all over the Internet, these acronyms are often confused with each other. While it’s said that a picture is worth a thousand words, (don’t worry…

In the Define phase, design thinkers summarize their research and findings from the first phase, the Empathize phase. Using personas and journey maps can help designers move into the third phase, the ideation phase. Personas are fictional characters that represent a group of people who use the product, service or…

Seu portfólio está ótimo, assim como seu currículo, mas quando chega a hora de ser entrevistado para um emprego, você ainda sente borboletas no estômago e… Às vezes você simplesmente congela. Não entre em pânico! Para te ajudar com sua entrevista, hoje vou te dar dicas que vão facilitar o…

Your portfolio is great, as is your resume! But when it comes the time to be interviewed to a job position, you still feel butterflies in your stomach, and… Sometimes you just freeze. Do not panic! I am here to help you with your interview, and I will give you…

When we say data is quantitative, we are generally talking about numbers. Quantitative research is better to understand certain kinds of problems, generally when you need to understand behaviors in a large scale. Quantitative research helps to get a better understanding of user behavior at larger scales — at least…